Interactive Marketing, New Media Marketing, Co-creation, Martech, Metaverse
Choi, Yung Kyun and Ji Hee Song (2024), "Editorial: Navigating the digital media evolution in advertising, International Journal of Advertising (SSCI), https://doi.org/10.1080/02650487.2024.2343204
Whang, Jeong Bin, Ji Hee Song, Jong-Ho Lee (2023), "Two important strategies to attenuate consumer purchase hesitation," International Journal of Advertising (SSCI), 1-23
Whang, Jeong Bin, Ji Hee Song, Boreum Choi, and Jong-Ho Lee (2022), "Interacting with chatbots: message type and consumers' control, Journal of Business Research (SSCI), 153, 309-318
Choi, Boreum, Uiju Choi, and Ji Hee Song (2021), "Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance, International Journal of Advertising (SSCI), 40 (8), 1385-1401
Whang, Jeong Bin, Ji Hee Song, Boreum Choi, and Jong-Ho Lee (2021), "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control," Journal of Business Research (SSCI), 133, 275-284
Chang, Woojung, Ji Hee Song, and Sungho Lee (2020), "Observation of other's preferential treatment as a constructive catalyst for improved repatronize intentions," Journal of Retailing and Consumer Services (SSCI), 57 (November)
Lee, Jong-Ho and Ji Hee Song (2019), "Editorial: Recent Trends in Advertising and Required Research in Emerging Market-Asian Perspective," International Journal of Advertising (SSCI), 38 (4), 507-520.
Kim, Hye Young, Ji Hee Song, and Jong-Ho Lee (2019), "When Are Personalized Promotions Effective? The Role of Consumer Control," International Journal of Advertising (SSCI), 38 (4), 628-647.
Ji Hee Song, Hye Young Kim, Sahangsoon Kim, Sung Won Lee, and Jong-Ho Lee (2016), “Effects of Personalized E-mail Messages on Privacy Risk: Moderating Roles of Control and Intimacy,” Marketing Letters (SSCI), 27 (1), 89-101.
Song, Ji Hee and Candice R. Hollenbeck (2015), "The Value of Social Presence in Mobile Communications," Service Industries Journal (SSCI), 35 (11-12), 611-632.
Chun, Kwang Yeon, Ji Hee Song, Candice Hollenbeck, and Jong-Ho Lee (2014), "Are Contextual Advertisements Effective? The Moderating Role of Complexity in Banner Advertising," International Journal of Advertising (SSCI), 33 (2), 351-371
Shin, Dongwoo, Ji Hee Song, and Abhijit Biswas (2014), "Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance," Marketing Letters (SSCI), 25 (2), 153-165
Thota, Sweta, Ji Hee Song, and Abhijit Biswas (2012), "Is a website known by the banner ads it hosts?," International Journal of Advertising (SSCI), 31 (4), 877-905.
Hollenbeck, Candice R., Charlotte H. Mason, and Ji Hee Song (2011), "Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms," Journal of Marketing Education (SCOPUS), 33 (2), 171-182.
Hollenbeck, Candice R., George M. Zinkhan, Warren French and Ji Hee Song(2009), "E-Collaborative Networks: A Case Study on the New Role of the Sales Force," Journal of Personal Selling and Sales Management (SCOPUS), 29 (2), 125-136
Song, Ji Hee and George M. Zinkhan (2008), "The Determinants of Perceived Web-Site Interactivity," Journal of Marketing (SSCI), 72 (2), 99-113
Song, Ji Hee, George M. Zinkhan, and Yue Pan (2005), "Young Shoppers’ Experiences with E-Shopping," International Journal of Internet Marketing and Advertising, 2 (3), 220-237.
Song, Ji Hee and Richard J. Fox (2005), "A Note of Caution Regarding Applying Basic Latent Class Analysis" Marketing Bulletin, 16, article 6
2018 ICAMA (Intrnational conference of american marketing association)
"When is personalized service effective?: the role of consumer control"